1998 proves to be a milestone in the company's development. The classic full service with printed catalogue and logistics is supplemented with an e-commerce shop. Our company becomes contracting partner to a telecoms provider and operates the first e-commerce merchandise shop. This is the time when data transmission is still moving at a snail's pace. Right from the start a ground-breaking payment option which will become state of the art by 2016 is available: payment by credit card.