Rapid, but controlled, growth necessitates a new move in the middle of the economic miracle decade of the 1950s. The company moves to Markelstraße which like the two previous domiciles is situated in the beautiful Stuttgart West area. This too is to be taken as a sign of fidelity and loyalty. Home is not necessarily where one is born and raised, but rather where the heart sprouts roots. The first representational showroom arises and is well frequented by customers.